The WhatsApp Business App is a free and simple solution designed for small businesses and limited users. It supports only one device per phone number and up to 5 linked devices, without advanced or collaborative features.
For businesses handling high volumes of chats, calls or users, the WhatsApp Business Platform (API) is a scalable solution. When connected to a software like respond.io, it enables unlimited users in a team inbox, AI and automation, CRM integrations and more.
But here's the best part — you don't have to give up the WhatsApp Business App when switching to the API.
With respond.io, run WhatsApp Business App and WhatsApp API on the same phone number. This setup, known as WhatsApp Coexistence, lets you:
This way, you can transition to the API gradually without interrupting your existing workflow. Scale your operations while keeping it flexible for your team.
WhatsApp Business App | WhatsApp Business API | |
---|---|---|
Best for | Small businesses | Medium to large businesses |
Number of Users | Up to 5 linked devices | Unlimited |
Broadcast Limit | 256 contacts per broadcast | Unlimited |
Automation Capabilities | Limited | Advanced AI and automation |
Supports Third-party Integrations | ||
Supports Voice Call | Available on respond.io | |
WhatsApp Green Tick | ||
Reports/Analytics | ||
Lead Management | Simple tagging | Manage the entire customer lifecycle on respond.io |
WhatsApp Business App & API Coexistence | Available on respond.io | Available on respond.io |
Empower your teams to work independently or collaborate seamlessly— all on one omnichannel platform.
Capture leads with WhatsApp Marketing
- Use Meta click to chat ads to get leads into WhatsApp
- Launch Workflows to respond to and qualify leads instantly
- Manage the entire WhatsApp customer lifecycle in one platform
- Track WhatsApp marketing performance with in-depth analytics
Learn More
Convert with WhatsApp Sales Automation and Calling
- Automate appointment and meeting booking
- Share product or service information instantly with WhatsApp Catalog
- Leverage WhatsApp Business Calling API to close high-value deals faster
Learn More
Retain with targeted broadcasts
- Send promotional broadcasts at scale
- Remind customers about renewals or upgrade opportunities
- Conduct customer satisfaction surveys
Learn More
Marketing
Sales
Customer service
Reach customers over voice calls, email, WhatsApp, TikTok, Messenger, Instagram, Telegram, Viber and more
Leverage Meta and TikTok ads, your website and QR codes in physical locations to get new customers
Track and manage your entire customer lifecycle so no opportunity slips through the cracks
Optimize ad and broadcast campaigns with performance analytics to maximize ROI
10x
More leads
125%
More revenue-driving chats
50%
Boosted sales
Respond.io offers comprehensive team permission features to enhance collaboration and security within your teams.
Restrict reading and replying to chats
Define which categories of chats agents can handle so conversations are managed by appropriate team members.
Limit actions that can be taken on chats
Specify who can assign, reassign, resolve, delete, block or export contacts.
Define approved message types
Control whether agents can send media, audio, location and contact cards to align with your business standards.
Control contacts access and editing
Determine which agents can view, edit and create contacts to safeguard sensitive customer information.
Hide contacts' numbers from agents
Decide whether agents can see your contacts' phone numbers for better privacy and security.
Migrate from WhatsApp Business App to WhatsApp API
Migrate WhatsApp API from another BSP to respond.io
The only thing you need is a computer or cellphone for each agent. The onboarding process is quick and simple and does not require help from a developer. Anyone could do it.
2. Connect the WhatsApp Business API or the WhatsApp Business App
WhatsApp Business with multiple users refers to collaboratively managing customer conversations as a team. While the WhatsApp Business App only allows one phone and four linked devices, connecting it to respond.io enables access to WhatsApp API and its capabilities, such as unlimited users through a shared inbox.
The best part? You don’t have to give up the App — respond.io lets you use both WhatsApp Business App and WhatsApp API on the same number, so your team can work together seamlessly while you scale.