How To Set Up WhatsApp Business Calling API Call in 3 Easy Steps

Are you messaging customers on WhatsApp API but need better customer engagement or conversion rates? Then you should consider using WhatsApp Business Calling API. In this blog, we’ll go through what it is, its benefits, how it works and the use cases of WhatsApp Business Calling API.

What Is WhatsApp API Call?

WhatsApp API Call, also known as WhatsApp Business Calling API, is a new feature of the WhatsApp API that allows businesses to make and receive voice calls through WhatsApp. Unlike standard WhatsApp calls, WhatsApp API Call has been designed for businesses expecting a large volume of calls with a stable connection. But why should businesses consider calling customers over WhatsApp?

5 Benefits of WhatsApp API Call

WhatsApp API Call offers a ton of benefits to businesses. It combines the familiarity of WhatsApp with the immediacy of voice communication. It offers a versatile way to address customer needs.

Whether it’s resolving concerns, guiding purchases, or enhancing support, WhatsApp API Calls help bridge the gap between convenience and connection. Let’s take a look at these five benefits of WhatsApp API Calls.

Real-Time Customer Engagement

Voice calls enable businesses to engage directly with customers, creating a more personal connection with them. Unlike text-based conversations that may involve delays, real-time calls allow for immediate problem-solving and decision-making.

This is particularly useful in situations requiring urgent attention, such as technical support, order clarifications, or last-minute changes. Conversing in real time speeds up resolutions and leaves customers feeling valued and heard, boosting satisfaction and loyalty.

Save Cost Compared to Traditional Landline or VOIP

WhatsApp API Calls leverage data networks rather than traditional phone lines, significantly reducing costs—especially for international calls.

Businesses can avoid expensive long-distance charges while maintaining high call quality. This is particularly great for businesses with customers or partners across different countries.

Automate the Call Routing and Assignment Process

For businesses that receive and send a large volume of calls, manually routing and assigning calls isn’t possible. WhatsApp API integration with messaging software like respond.io allows for automation.

Ensure that your contacts are sent to the right team and agent, every time.

Ensure Security and Privacy

WhatsApp ensures that all voice calls remain private and secure, protecting sensitive business and customer information. This feature is especially important in industries like healthcare and education, where confidentiality is critical.

Customers are more likely to trust businesses that prioritize their privacy, making secure calls a competitive advantage.

Reach a Global Audience

With over 2 billion users worldwide, WhatsApp gives you touchpoints all over the world. It’s an ideal platform for businesses targeting international audiences.

Now that you know the benefits of WhatsApp API Calls, let’s look at how they work.

How Does WhatsApp API Calling Work?

Unlike traditional landlines or VOIP, businesses aren’t allowed to make calls to contacts whenever they want. This is to ensure the privacy of contacts is respected.

So, how can businesses and contacts call each other?

Business-initiated Calls (Outbound)

You’ll need to send a permission request when an existing Marketing, Utility, Authentication, Service, or Free Entry Point conversation is open.

You’ll need to send a permission request when an existing Marketing, Utility, Authentication, Service, or Free Entry Point conversation is open.

A business can send a maximum of 1 permission request in 24 hours and two permission requests in seven days. This limit resets when a connected call takes place between the business and the contact. When a contact grants permission, you need to call the user within 72 hours. Here’s an example:

• Day 1 (Monday): The business sends the first permission request at 10:00 AM.

• Day 2 (Tuesday): The business wants to send another permission request but must wait until 10:00 AM, 24 hours after the first request. The business cannot send another request until Day 8 (Monday

User-initiated Calls (Inbound)

Customers can initiate calls by clicking a WhatsApp deep link or call button provided by the business. Businesses can embed deep links directly on their website, apps or QR Codes to provide more entry points for user-initiated calls.

Now that you know how they work, let’s take a look at how to set up WhatsApp API Call.

How to Set Up WhatsApp API Call

Get started with WhatsApp API calls in these three easy steps.

Step 1: Set Up WhatsApp API

Get a WhatsApp Business API access. Sign up with a WhatsApp Business Solution Provider (BSP) like respond.io. Then, set up phone numbers and link them to the WhatsApp API account.

Step 2: Enable WhatsApp Calls in Settings

Access the settings menu within your WhatsApp Business API dashboard. After that, toggle the voice calling feature on and customize permissions as required.

Step 3: Send a Request to Your Desired Contact

Send a permission request to your contacts. Once they accept your request, you can call them within the 72-hour call window.

Now that you’ve set up WhatsApp API call, what can you use it for? We’ll look at that next.

WhatsApp API Call Use Cases

There are three broad use cases for WhatsApp API Call - sales, marketing and support. As mentioned earlier, calls are better for complex explanations or urgent situations.

Let’s see how agents can use WhatsApp API Call for their daily tasks.

Enable Greater Sales and Revenue

Sales agents can use WhatsApp API Calls to follow up with leads immediately after receiving an inquiry, ensuring prospects stay engaged and reducing the chances of losing them to competitors.

For example, an agent might call a potential customer to clarify questions about a product or service, guiding them through the purchase process. Personalized sales pitches delivered over a call allow agents to better address specific needs, making it easier to close deals.

Additionally, voice calls can be used to upsell or cross-sell products during follow-ups, creating opportunities to boost revenue.

Enhance Your Marketing Campaigns

Marketing teams can integrate WhatsApp API Calls into their campaigns to connect directly with high-value leads or VIP customers. For example, after running a promotional campaign, agents can call select participants to provide exclusive offers or detailed explanations of the promotion.

This direct approach creates an opportunity to improve conversion rates or customer retention.

Provide Engaging and Comprehensive Customer Support

Support agents can use WhatsApp API Calls to resolve complex issues faster and more effectively than text-based communication. For example, when a customer has trouble setting up a product, an agent can guide them step-by-step over a call, ensuring clarity and understanding.

Furthermore, calls add a human touch that is often lost in text. It assures customers that they are valued and that their issues are being resolved promptly.

Jump On Board the WhatsApp API Call Beta Program With Respond.io

If you think WhatsApp API Call is the right fit for your business, then join the Beta Program on respond.io. Note that the beta is currently available to businesses that have Mexican, Brazilian, Indian, and Indonesian phone numbers. Create your free respond.io account to start today.

Frequently Asked Questions

1. Do businesses need permission to call customers on WhatsApp?

Yes, a call permission request can only be sent when an existing marketing, utility, authentication, service, or free entry point conversation is open.

2. Are international calls supported?

Yes, WhatsApp API Calls allow you to reach customers globally.

3. Are video calls supported by the WhatsApp API Call?

Currently, the WhatsApp API supports voice calls only. Video call capabilities may be introduced in the future.

4. Can you exchange images and videos during a voice call?

Yes. While on a call, businesses can still share multimedia content via the chat interface for better communication.

5. Can WhatsApp calls be recorded?

The API does not natively support call recording. However, businesses can use third-party tools integrated with their CRM to enable this feature. If you want to record calls, ensure that you notify customers and get their permission first.

6. How can I get my customers to call me?

Provide a clickable deep link or call button that customers can use to initiate a call directly from their WhatsApp App.

7. What if customers call me past operating hours?

If a contact calls you but you don’t pick it up, you will need to send another business-initiated call request.

8. What happens if a call is dropped or disconnected during the call?

If a call is dropped or involuntarily disconnected, it will not count towards an approved call permission and the business can try to call again.

Further Reading

If you want to learn more about WhatsApp API and WhatsApp Business Calling API, then check out these articles:

• How to Upgrade to WhatsApp API Without Losing Voice Calling

• How to Manage Whatsapp API Call, Chat and CRM in One Platform

• WhatsApp API Explained: Features, Benefits & Pricing