TikTok Integration: A How-to Guide

Are you a business on TikTok but find it difficult to manage on the platform? Then, consider TikTok Integration to better manage everything from sales and marketing to support on TikTok. In this article, we’ll look at what TikTok integration is, its benefits, the types of integrations and how to integrate different software with TikTok.

What is TikTok Integration?

TikTok Integration refers to the process of connecting TikTok with other platforms, tools, or software to enhance functionality and streamline workflows. Depending on the integration, it can help businesses, marketers, and content creators improve their marketing efforts, customer engagement, and analytics.

With access to 1.5 billion users, TikTok is a great opportunity for businesses to market and sell their products, and even offer support. To make the most out of this, you should integrate software into TikTok. Let’s take a look at why you should consider TikTok integration for your business.

Benefits of TikTok Integration for Businesses

In general, businesses on TikTok should integrate software to make the most out of every customer engagement.

Here are four reasons why TikTok integration has great value for businesses.

Enhanced Lead Generation

TikTok offers interactive ad formats, including Lead Generation Ads and Messaging Ads, allowing businesses to capture customer details seamlessly. With CRM and marketing automation integration, businesses can:

• Automatically store leads in CRM systems like HubSpot and Salesforce for follow-ups

• Trigger personalized marketing campaigns via email, WhatsApp, or SMS

• Retarget high-intent users with relevant offers based on their engagement history

Automate Responses

Managing high volumes of inquiries manually can be inefficient, but integrating TikTok with customer conversation management software like respond.io enables automated responses and efficient lead handling.

Businesses can instantly engage with leads using chatbots, route inquiries to the right team and assign them to the right agent.

Better Customer Insights

Instead of using the TikTok Ads Manager alone, integrating software like Hootsuite enables businesses to track, measure, and optimize their marketing performance in real time. Track engagement patterns and identify high-performing campaigns to optimize ad spend.

Sync Your Existing Product Catalog

Integrating TikTok with e-commerce platforms like Shopify or WooCommerce allows businesses to seamlessly sync their product catalog for an optimized shopping experience.

With catalog synchronization, businesses can automate product information like price, description and availability through multiple platforms, including TikTok. It also streamlines order fulfillment by integrating logistics and inventory management systems.

Now that you know about the benefits of TikTok integration, let’s look at the types of integrations available with TikTok.

3 Types of TikTok Integrations

There are several ways to integrate TikTok with business systems, depending on the tools and platforms a company uses.

1. TikTok Custom API

For businesses requiring more flexibility, TikTok provides custom API solutions that allow developers to create tailored integrations. Using webhooks, businesses can connect TikTok to their backend systems, automate lead capturing, and synchronize customer interactions across various channels.

For example, Wendy’s leveraged TikTok’s Campaign Management API and a third-party Weather API to create weather-triggered automated ad campaigns. The system monitored real-time weather data and adjusted TikTok In-Feed Ads accordingly.

2. Website Builder Plugins

E-commerce businesses and content creators can integrate TikTok with website builders like Wix and WordPress through dedicated plugins. These plugins help businesses embed TikTok videos, connect TikTok Shops, and track ad conversions directly on their websites.

3. Third-Party Integrations

There are a wide number of applications for third-party integrations, from messaging to process automation. You can connect to software like CRM and e-commerce platforms like Hubspot and Salesforce

For example, you can connect TikTok Messaging and TikTok Messaging Ads to respond.io, an AI-powered customer conversation management software. It has advanced features like a no-code automation builder, broadcast capabilities and an AI agent to help you convert customers.

You can also connect platforms like Zapier and LeadsBridge, enabling businesses to connect TikTok with thousands of apps without requiring coding. These third-party tools act as connectors, allowing companies to automate lead collection, sync customer data, and trigger actions based on TikTok interactions.

Bonus Integration: TikTok Pixel

TikTok Pixel is a piece of code that you can place on your website that allows you to share website events with TikTok. The Pixel can be used with any TikTok for Business tools to:

• Measure traffic on your website

• Measure ad campaign performance with TikTok Ads Manager

• Optimize your campaigns and find new customers

So, you know the types of TikTok integrations available to you, let’s look at how you can start.

How to Integrate TikTok with Your Existing Business Tools

Each type of TikTok integration has its own way of being connected. For TikTok Custom API and website plugins, you may require a developer due to their complexity.

In this section, we’ll take a look at how you can integrate TikTok with your existing business tool from TikTok’s App Center. The TikTok App center is a marketplace built for advertisers, offering solutions for enhancing brand presence on TikTok.

Step 1: Go to the App Center

Access the TikTok Ads Center → Click the ☰ menu → App Center

Step 2: Select Your Desired Software for Integration

Search for the integration you need, select it and then click Open.

Step 3: Install the Integration

Once you’ve selected the software you want to integrate with, click Install. Each integration has its own instructions to complete the integration. You may also need to access the software you want to integrate with to grant the necessary permissions for TikTok to access data. For example, for the Shopify integration, you need to sign in to Shopify and continue the integration there.

There’s still one more type of integration to consider: Third-party integration. In the next section, let’s look at how you can integrate TikTok with a messaging tool like respond.io,

How to Integrate TikTok With Respond.io

Respond.io is a powerful platform that enables businesses to centralize customer interactions across various channels like WhatsApp, Telegram, Messenger, Instagram, Viber and more. Integrating TikTok with respond.io can help businesses manage their TikTok conversations more effectively to drive conversions.

There are two integrations with TikTok on respond.io. You can connect TikTok Messaging Ads and the TikTok Messaging Channel.

Connect TikTok Messaging Ads

TikTok Messaging Ads are a type of ad that leads users to the TikTok Messaging Channel or an instant messaging channel like WhatsApp. Before you can set it up, ensure that you've set up an account through the TikTok Ads Manager. Here’s how to integrate it on respond.io.

Step 1: Go to Workspace Settings > Integrations > Search for TikTok ads accounts and click Manage.

Step 2: Click Add account.

Step 3: A new tab will be opened requesting you to sign in to your TikTok Ads Account. Click Confirm to sign in.

Step 4: Select the TikTok Ads account from the dropdown.

Step 5: Click the + icon to select Channels associated with your ads. You can use the search bar to find and select Channels.

Step 6: Ensure the checkbox for sharing Contact details is checked. Click Connect to complete the setup.

Connect TikTok Messaging Channel

Businesses can also integrate TikTok’s messaging channel on respond.io to use its advanced features to manage and convert customers. Note that only a TikTok Business Account can connect to respond.io.

Step 1: Go to Workspace Settings > Channels.

Step 2: Click Add Channel and select TikTok.

Step 3: Click Connect with TikTok.

Step 4: Log in using your TikTok Business Account credentials and authorize access.

Step 5: Follow the prompts to complete the connection process.

Once you’re done, you can configure your channel to give it an internal identification and even generate a QR code to share with customers.

And that’s it. You now have all you need to start integrating software to TikTok.

Connect TikTok to Respond.io to Maximize Your Sales, Marketing and Support Results

Exciting news! TikTok Instant Messaging Ads is now available in Beta for LATAM. Businesses can now connect with TikTok leads via WhatsApp and Messenger to provide consultations, book appointments and close sales — all in one chat.

Access is available via whitelisting for select LATAM countries. To apply, fill out the appropriate form:

• Spanish Form

• Portuguese Form

Special Offer: Receive 50% off TikTok Instant Messaging Ads spending from December 1, 2024, to March 31, 2025, when you integrate with respond.io and optimize your campaigns toward conversations.

🌏 For APAC: Integration is open to all countries — no whitelisting required. Book a consultation to get started today.

Frequently Asked Questions

1. Can I connect TikTok to my CRM?

Yes, many CRMs like HubSpot and Salesforce offer TikTok integration, or you can use third-party tools like Zapier.

2. What software should I integrate if I’m using TikTok Ads?

You can integrate software like:

• Shopify and WooCommerce for e-commerce

• Hubspot and Salesforce for CRMs

• Respond.io as your advanced messaging tool

3. I can’t receive messages from my TikTok channel on respond.io.

Ensure your TikTok Business Account allows messages from everyone. Refresh the connection token by navigating to Settings > Channels > TikTok > Manage > Refresh Permissions.

Further Reading

  you enjoyed reading this blog, learn more with these TikTok blogs to help grow and maximize your business potential:

• TikTok Messages, Handled. Meet Respond.io’s Newest Channel: TikTok Business Messaging

• TikTok Automation: 4 Benefits, How to Use It & Best Practices

• Ultimate Guide to TikTok for Business